It is also important to remember that search engines learn what a page is about partially by the text used to link to that page. In this regard, the anchor text you use in your navigation can help you rank better for your targeted keywords. This is why Google also heavily recommends that you use text links on your website.

Offer a Site Map to Your Users With Links That Point to the Important Parts of Your Site. If the Site Map is Larger Than 100 or So Links, You May Want to Break the Site Map Into Separate Pages.

Having a site map is crucially important. When a spider visits your website one of the first things it will look for is a file called site map. Search engine spiders have millions of pages to visit in a very short amount of time, they want to work as efficiently as possible. A site map will allow the spider to know what pages are most important to your visitors, and therefore, the most important to the search engines.

Even if you don't have a site map you can still get your pages indexed by Google if you have a solid navigation system. Placing a site map on your website will simply make life easier on the spider, which is something you should strive for.

Create a Useful, Information-Rich Site, and Write Pages That Clearly and Accurately Describe Your Content.

You've certainly heard everyone talk about how content is king. It is important to note, however, that not just any content is king...unique content is king.

Undoubtedly you have heard experts touting hundreds of sources for free content, from RSS to free reprint articles. Although RSS and free reprint articles can be very useful for your website, nothing will ever replace content that is developed by yourself or your company.