The SEO Core Team and Working Group members are volunteer developers, designers, administrators and managers who have worked together to take SEO to new heights in its relatively short life. Oreginal Designs has some wonderfully talented people taking SEO concepts to the forefront of industry standards. 

It is also important to remember that search engines learn what a page is about partially by the text used to link to that page. In this regard, the anchor text you use in your navigation can help you rank better for your targeted keywords. This is why Google also heavily recommends that you use text links on your website.

Offer a Site Map to Your Users With Links That Point to the Important Parts of Your Site. If the Site Map is Larger Than 100 or So Links, You May Want to Break the Site Map Into Separate Pages.

Having a site map is crucially important. When a spider visits your website one of the first things it will look for is a file called site map. Search engine spiders have millions of pages to visit in a very short amount of time, they want to work as efficiently as possible. A site map will allow the spider to know what pages are most important to your visitors, and therefore, the most important to the search engines.